The Tucson Tasty Show: Tucson’s Culinary Media Platform Delivering Verified Reach

By The Tucson Tasty Show Editorial Team

In an era where follower counts are too often inflated and “influencer marketing” promises more than it delivers, The Tucson Tasty Show is charting a different path. As Tucson’s only cross-platform culinary media brand, the show is combining radio, television, and digital distribution with transparent performance reporting—proving that authentic reach is still possible.

Instagram: Discovery at Scale

The Tucson Tasty Show’s Instagram account continues to generate impressive results, with the latest reporting period revealing:

• 33,577 content views

• 10,698 accounts reached, with 61.1% of views from non-followers

• 671 interactions, with nearly a third from new audiences

• 31 direct conversations started and 22 total message contacts, underscoring an active two-way dialogue

• Average response time: 3 hours 39 minutes, reinforcing audience accessibility and responsiveness

Unlike the inflated statistics often seen in influencer marketing, these figures underscore organic discovery and a verifiable local impact.

YouTube: Explosive Growth in Video Engagement

The show’s YouTube presence is rapidly accelerating, providing a visual complement to its broadcast platforms:

• 30,280 views in the last 28 days (+22.5K above baseline)

• 74.2 watch hours, signaling strong viewer retention

• +12 subscribers, a 200% increase over the prior period

• Top day: September 9, 2025, when content earned 5,555 views in a single day

Top-performing Shorts have ranged from local culinary storytelling (Sonoran Wheat, Salsa Fiesta) to global chef-driven insights (Jean Robuchon’s potato gratin, truffle soup). This blend highlights the show’s ability to balance hyper-local authority with international culinary appeal.

Radio and TV: Consistency Across the Airwaves

At its core, The Tucson Tasty Show remains anchored in traditional broadcast:

• 39,600 weekly listeners on KNST 790 AM iHeartRadio

• 600,000+ monthly impressions across its combined radio, television, and digital distribution channels

• A television presence across KGUN 9, FOX 11, AZ58, and The CW

These outlets provide continuity, credibility, and household reach that digital-only content creators cannot match.

Why It Matters

This cross-platform footprint distinguishes The Tucson Tasty Show from social media influencers. The show is not about personal branding—it is about journalistic coverage of Tucson’s culinary scene with verifiable, transparent numbers. Businesses that partner with The Tucson Tasty Show know their campaigns will be backed by data that demonstrates both local resonance and growing discovery beyond the existing audience.

Looking Ahead

With combined 63,000+ digital views in the past 28 days across Instagram and YouTube, steady growth on broadcast channels, and deepening engagement in the Tucson food community, The Tucson Tasty Show is cementing its role as the region’s most trusted culinary media platform.