Tucson Tasty Show Transparency

The Tucson Tasty Show Proves Its Audience is 100% Real – And Growing

In an era of inflated social media numbers and questionable “influencer” reach, The Tucson Tasty Show is setting a new standard for transparency in local media. With more than 33,500 Instagram followers, a combined 300,000+ monthly impressions across radio, TV, and digital, and a consistent multi-platform presence on KNST 790 AM iHeartRadio, FOX 11, The CW, KGUN 9, and YouTube, the show isn’t just claiming influence—it’s proving it.

Verified by the Numbers

Recent Instagram account insights reveal that 45% of all content views come from non-followers—a rare and powerful sign of organic discovery. Over the latest reporting period:

• 16,429 total content views

• 5,819 unique accounts reached

• 529 total interactions with 38% from non-followers

• Top post engagement rate exceeding 4.9%, above industry averages for similar-sized accounts

A Real Connection with Tucson’s Food Scene

Hosted by Wesley Sorce, The Tucson Tasty Show spotlights chefs, restaurants, food trucks, and food entrepreneurs shaping Southern Arizona’s culinary culture. Signature programming includes Food Truck Food Fights, exclusive chef’s table dinners, and on-location coverage of the region’s top culinary events.

The engagement is real and personal—15 direct conversations started in the last period alone, a 68.8% daily DM response rate, and an average response time of just over five hours.

Why Transparency Matters

Audiences are increasingly wary of fake follower counts and “pay-to-play” coverage. The Tucson Tasty Show has embraced full disclosure with its Instagram Transparency Snapshot, outlining reach, engagement, and follower demographics in detail.

For sponsors and media partners, this means campaigns are delivered to a verified, passionate, and highly engaged audience across multiple channels—radio, television, and digital.

About The Tucson Tasty ShowThe Tucson Tasty Show is Southern Arizona’s premier food media brand, airing weekly on KNST 790 AM iHeartRadio and across multiple TV channels. The show celebrates local chefs, restaurants, food trucks, and culinary events, with a mission to grow Tucson’s place on the national food map.